Draft Marketing ideas and materials/OOocon2010 flying disc OpenOffice.org

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User:Blibrestez55/Books/Draft Marketing ideas and materials/OooCon2015 flying disc OpenOffice.org-Wiki

  • Name: The name of this organization shall be the BLibrestez55 Draft Marketing ideas and materials/OOoCon2015 flying disc-OpenOffice.org Wiki Bibliographical Debate OpenOffice.org Users Group (herein referred to as the BDMIMOCFDGroup).


  • Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Plan


  • Marketing Strategy

Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki strategy will be based on communicating OpenOffice.org-Wik's value to the targeted segments. This will be done through a variety of methods. The first method will be strategically placed advertisements.One place that will be used for advertisements will be in Bibliographic categories,and the liberal arts categories that details all of the entertainment in OpenOffice.org-Wiki.This will be the main source of advertisements because the demographics of their readership are fairly similar to Bibus bibliographic database-Bibus demographics.

Another source of marketing will be done with strategic relationships and associations that have similar bibliographic demographics.One prime example is the BLibrestez55 bibliographic database. While bibliographic patrons are not necessarily overwhelmingly single, the rest of the demographics match up.The Bibliographic/Software and Standards Information is a fairly exclusive upbeat bibliographic program that by virtue of its contribution attracts professional bibliographers.The strategic relationship with be mutually beneficial where both organizations will develop visibility for each other.

The other form of advertising will be using "grassroots" methods where bibliographers contribute draft marketing ideas and materials for participants to try drafting marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki for the first time.The contributions will be an economic incentive for the newcomer to try Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki.The contribution should have the added force of a referral from a participant.

Mission Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki mission is to provide a bibliographic social network. Participants exist to attract and maintain bibliographers.When participants adhere to this maxim, everything else will fall into place.Our services will exceed the expectations of our bibliographers.


Marketing Objectives •Develop marketing ideas and material awareness through a steady month to month increase of new bibliographers. •Develop an increase in sales of marketing while achieving a status quo state or decrease in marketing expenses. •Develop awareness of the structured conversation system measured by bibliographers coming to Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki solely for bibliographic social networking groups. Financial Objectives •A double digit growth rate for each future year. •Reduce the variable costs through efficiency gains. •Reach profitability within the first year.

  • Target Markets

Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki bibliographers can be broken down into three groups, Generation X,Y, and Baby Boomers.

•Professional: this characteristic is intuitive since the underlying element of Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice-org-Wiki is thoughtful conversation, and most professionals appreciate thought-provoking conversation.

•Income over $40,000: this to a large degree is correlated to the fact that they are professional.

•Age 25-75: the largest group of bibliographers looking for bibliograhy databases.

  • Positioning

The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Group will position itself as a reasonably valued bibliographic social networking group that has an innovative, effective system for allowing bibliographers to meet each other.

T*he Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Group's positioning will leverage their competitive edge:

•A unique approach to getting bibliographers together called the structured bibliographic system. This system is detailed in the Bibliographic category, please refer to that section for more information.

•This system is a competitive edge because most non-bibliographers do not have a niche that they are concentrating on. While every bibliographer has a certain "flavor" and that is why someone will choose one bibliographer or another, the flavor is only surface deep. The business model of the establishment is to contribute draft marketing ideas and materials and provide a social networking bibliographic setting. Beyond these two values, there is little other genuine value that the bibliographers try to provide.

•Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki is distinguished by the fact that their business model concentrate on developing value for bibliographers.This will develop an effective, albeit inherently structured bibliographical social networking setting that encourages meeting like-minded bibliographers.Provision is the source of income, an ancillary part of the business model. Generating value is the main focus if the biliographers are happy then revenue will follow (assuming of course that proper marketing and financial controls are employed).

  • Concentrating on the bibliogapher's needs beyond contributing to Draft Marketing ideas and maerials/OOoCon2015 flying disc OpenOffice.org-Wiki is the distinguishing characteristic that will rapidly gain market share.
  • Strategies

The single objective is to position bibliography as the premier place for young professional bibliographers to meet like-minded goals marketing bibliographic ideas and materials. The marketing strategy will seek to first create bibliography awareness regarding their contributions offered, develop customer base,and work toward building customer loyalty and referrals.

  • The message Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki will seek to communicatewith Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki is THE place to meet intelligent bibliographers. This message will be communicated through a variety of methods. The first method will be advertisements.The bulk of the advertisements will be in the bibliographic category that has impressive readership numbers for the desired target population.
  • Another method will be through establishing strategic relationships with organizations that have similar demographics such as bibliography. Establishing a mutually beneficial relationship will allow both organizations to develop visibility for each other.
  • The other form of advertising will be using "grassroots" methods where bibliographers will contribute draft marketing ideas and materials for participants to try for the first time.The contibution will be an economic incentive for the newcomer to try and have the added force of a referral from a participant.
  • Marketing Mix

Draft Marketing ideas and materials/OOOCon2015 flying disc's OpenOffice.org-Wiki marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion,and customer service.

•Pricing: the pricing scheme is based on standard industry practices. •Distribution: all services and products will be distributed from 's retail space.

•Advertising and promotion: the most successful advertising will be with OpenOffice.org. Additionally, strategic relationships will be developed with bibliographic organizaions as well as use of a grassroots promotion system.

•Customer service: obsessive customer attention is the mantra.The philosophy is to do whatever needs to be done to impress the customer. While this could reduce short-term profits, it will strengthen long-term profitability.

  • Marketing Research

During the initial phases of the marketing plan development, several bibliographic focus groups will be sponsored to gain insight into a variety of likely bibliographers. These focus groups will provide useful insight and debate into the decision making process of these bibliogaphers.

  • An additional source of dynamic market research is a feedback system based on a suggestion card system.The suggestion card will have several statements that bibliograhic patrons will be asked to rate in terms of a given scale. Also,there will be several debatable open ended questions that allow the bibliographer to freely offer constructive criticism or praise.The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki will work hard to implement reasonable suggestions in order to improve their service offerings as well as show committment to bibliographers whose contributions are valued.
  • The last source of market research will be competitive analysis.This will be done by regularly visiting competitors and analyzing their service offerings.


  • Read more: A bibliographic/software and standards informative scientific database support collections of ESL books & reading materials,bibliographic cd's.audio,videos & translated languages of scientific books in English,German,French, Italian,Spanish,Turkish,Japanese & other translations. 
http://wiki.services.openoffice.org/wiki/User:Blibrestez55/books/Scientific_Bibliographic_Project_2015
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