Survey Research Goals

to characterize the current state of the product experience
to capture data (see next section) that helps our design and development contributors make informed decisions
establish a baseline for future comparison
refine our understanding of our users and their characteristics
to understand task frequency, feature importance and user satisfaction
identify opportunities for improvement that will have the biggest positive impact

Survey Development Goals

develop survey assets that we can re-use over time to capture longitudinal data
develop surveys that are light-weight and do not take too much time for respondent to complete
develop surveys that are compelling, so that people want to participate
develop survey that are enjoyable to complete

data that helps us understand who uses AOO
data that helps us understand why people use AOO
data that helps us understand what tasks people want to accomplish in AOO
data that helps us understand how people use AOO
data that helps us understand how people integrate AOO into their lives
- work
- social
data that helps us understand which existing features are most valuable
data that helps us understand how we might enhance/improve existing features
data that helps us prioritize our incremental enhancement effort
data that helps us identify new opportunities
- new products
- new capabilities
data that helps us understand which technology we need to support and integrate with
- different devices
- different platforms
- different integrations
data that helps us understand how people heard about, access and consume AOO