MarketingCampaign Q3-2007

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OOo Marketing Project

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Strategic Marketing Plan Pages:



end users

  • Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
    • Repeat slogan
    • OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
    • You can have a new release four times a year for free - not one every four years for a lot of money.
    • For more info, go here / For download, go here
  • Charles Schulz
  • Thomas Krumbein

students and teachers

  • Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
  • Erwin Tenhumberg: social networks
  • Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
  • Graham Lauder: social networks
  • Graham Lauder: Google ads


  • Cor Nouws

Mexico, Central & South America and Spain

  • Sean O'Quin


We should concentrate on international (i.e. English) ads for this quarter.


  • "Your next office upgrade should be"
  • Cor Nouws: "You can have the latest office software for free! Genuine."
  • Charles Schulz: "We enable participation. See how."
  • Nikash V. Singh: "The best things in life are free."
  • Clytie Siddall:
    • "Free" means everyone can use it
    • Free to install, Free to use, Free to everyone
    • Cross-platform, 95 languages, No headaches
    • Community software, Community support
    • Save money, Save time, Keep all the features
    • Any office format, Export to PDF, Email file, You choose
    • [seagull icon etc.], Free
    • The features you need, The compatibility you need, The support you need, All free
  • Graham Lauder:
    • Your Next Office Upgrade
    • 2.3: Your latest Office Upgrade
  • Steven Shelton: "Open up." [possible trademark issue?]
  • Ian Lynch: ", bridging the digital divide"
  • Alan Lord: "The way out is open!"
  • André Wyrwa:Poster flyer Proposal
  • Kami
    • "Without barriers."
    • "Your Office Suite is ready."
    • "Change your mind, change your Office. For free."
    • "It is high time you changed."
  • Arthur
    • "Only available as a profesional version"
  • Mirek2
    • "Your words deserve better."
    • "Feel free to drool."
    • "You can't put a price on words. We didn't."

Ad design

  • Sean O'Quin can help

T-shirt design

  • Clytie Siddall can help
  • Nikash V. Singh can help

Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds.

T-Shirts are best for the younger market so art and slogans need to be funky!

Yorick 06:33, 9 September 2007 (CEST)

USB drive design

  • Clytie Siddall can help
  • Nikash V. Singh can help

Graham Lauder will have some pricing 10 Sep

Yorick 06:33, 9 September 2007 (CEST)

Quote from my usual suppliers for a credit card sized and shaped USB drive. 256mb with two colour print and OOoPortable installed. $US14.50 not including tax. Conventional shaped drives are $US13.20. for 1000 units. 500 would be a little more.

Yorick 00:25, 12 September 2007 (CEST)


Below are some concrete proposals what can be done with the merchandise with a focus how our (Vodes.Net) initiatives can help promoting OpenOffice/Sun (in student circles). We can distribute it in Austria (Vienna, Graz, Salzburg), Sweden (Stockholm) and Czech Republic (Prague)

  • Merchandise as prize for participation in OO Course

Merchandise (T-Shirts, USB sticks) can be given to participants of OO courses. For instance, students who write their thesis or paper with our (or any other, more complex) thesis template would get a T-Shirt. If there is serious interest in this, we would make an improved thesis template and (multi-lingual) video tutorial on our templates' use.

  • Merchandise Appearance in fun Student Sport Videos

T-Shirts can be used to reward students who "lend" their sport skills to a "Team Openoffice/Sun" Video Highlight 1 within our ProFun Games.


Poster for Schools market

Quarter Page Magazine ad Proposal

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