Marketing Conference Calls

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OOo Marketing Project

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Strategic Marketing Plan Pages:

Marketing.OpenOffice
Template:Documentation/Note 

Introduction

Beginning with 2010, the OpenOffice.org Marketing Project will host regular phone conference calls. They are meant as a chance to discuss important topics live on the phone and have to be understood as enhancement of our main marketing mailing list. A subscription to this list is not mandatory, but recommended to be informed about ongoing projects that will be discussed during the call.

Audio of the conference might be recorded and made available afterwards, either in written or recorded form. If you are not comfortable with that, please contact the call moderator in advance.

We would like to thank...

...our sponsor talkyoo for hosting the OpenOffice.org Marketing Conference Calls free of charge. Thanks, folks, for this great support of the marketing project!

Confidentiality

Although these calls are for internal discussions, calls are public and everyone can join. Confidential discussions are therefore to be avoided and can be coordinated via private mailing lists if needed.

Some tips

  • at the beginning of the call, introduce yourself with a few sentences (name and role)
  • everytime when speaking, please mention your name, so people who are unfamiliar with your voice know who you are
  • please mute your microphone when you are not talking to reduce noise

Note to journalists and analysts

The calls are intended as internal communication for members of the OpenOffice.org marketing project. You are free to join, but be advised that no official statements will occur during the phone conferences. For interviews, articles and statements, please contact your local marketing representative or the marketing project leads.

The OpenOffice.org Marketing Project plans to have dedicated phone conferences for the press and analysts in the near future.

Dial-in instructions

  • NEW! Belgium: +32 3808 2465
  • NEW! Poland: +48 223 008604
  • Germany, Hamburg: +49 40 1888 1000
  • Germany, Munich: +49 89 961 608 699
  • Austria: +43 13 11 02 01
  • Switzerland: +41 44 575 18 71
  • USA: +1 213 785 1592
  • France: +33 174 9000 75
  • Netherlands: +31 252 744 006
  • Italy, Rome: +39 06 888 12 000
  • Italy, Milano: +39 02 87 212 000
  • United Kingdom: +44 1777 290 705
  • Spain: +34 911 829 851
  • Skype: talkyoo_skype

The conference room number is 53 71 38. The PIN is 243.
To switch to English voice prompts, press the star key (*) at the beginning.

We also recommend people to join the IRC channel #ooomarketing at irc.freenode.net during the conference.

In case of problems -- like the conference service being unavailable -- a note will be posted to our main marketing mailing list as well as on our IRC channel so please monitor one of them shortly before the call.

Collection of agenda items for upcoming calls

Feel free to add your agenda items for upcoming calls here and introduce them to the dev@marketing mailing list. Calls are planned to last not longer than 60 minutes.

  • reports
    • SCALEx8
    • Paraguay Free Software World conference
    • FLISOL Webinar
    • GULEV in Veracruz, Mexico
    • OOo Store
      • JZA: Distribution planning in LatinAmerica
  • questions
    • marketing analysis of download count (country, region, language)
    • best practice of community marketing for NLC project (cf: guide for enterprise with translated SCA, other license)

Archives of previous calls

Will be made available shortly after each call in the Marketing Project Documents & Files section.

2010-01-25 17:00 UTC

play MP3 recording

  • background information on the ConfCalls
  • status updates
    • OpenOffice.org 3.2, localized press releases
    • OOoCon 2010 and (virtual?) OOoCon 2011
    • visual identity and branding meeting in Hamburg
    • updates on the MarCon contact page
    • removal of unneeded mailing lists
  • discussions
    • spending the marketing budget wisely
    • OpenOffice.org videos
    • future of the marketing blog

2010-02-17 16:00 UTC

play MP3 recording

reports

  • FOSDEM report
  • status of the funding guidelines
  • Open-Source-Treffen
  • updating the MarCon list
  • OpenOffice.org Business and Administration Congress
  • status of OOoCon 2011
  • MirrorBrain migration
  • download fraud in Germany

discussions

  • CeBIT funding
  • 20% market share

tasks

  • collection of international press contacts
  • get calendar from Louis

2010-03-17 14:00 UTC

play MP3 recording

  • reports
    • report on CeBIT in Hannover
    • status of OOoCon 2010 and 2011
    • updates on German anti-fraud download campaign
    • invitation to Drupal Developer Days in Munich
    • draft of guidelines on marketing project funding nearly ready
    • Document Freedom Day Spanish Minisite
  • discussions
    • branding initiative and new logo
    • strategic marketing plan
    • official merchandising store
  • questions
    • list of important events

2010-04-26 12:00 UTC

play MP3 recording

  • OOoCon 2010 and 2011
  • QA weekend in Essen, Germany
  • OOo Congress for Business and Administration in Munich, Germany
  • OOo Store update by Drew
  • Strategic Marketing Plan 2010
    • try to include Oracle marketing
    • start via wiki/mailing lists, followed by local language face2face meetings
    • first results at OOoCon, followed by a discussion at OOoCon
    • directly ask MarCons for contributions, also helps in seeing which MarCon is active or not
    • probably rebrand the "MarCon" to "Marketing Representative", as "contact" reads passive
  • splash screen contest -> we should also modify the start center according to the splash
  • personalized stamps -> especially in Hungary, in combination with postcards from OOoCon; ask postal services

2010-05-27 08:00 UTC

play MP3 recording

  • introducing a new Marketing Co-Lead
  • report: status of OpenOffice.org 3.2.1
  • report: the Free Software Foundation and the OpenOffice.org Extension Repository
  • report: OpenOffice.org Conference
    • status of OOoCon 2010
    • changes and possible venues for OOoCon 2011
  • upcoming event: LinuxTag in June (Berlin, Germany)
  • upcoming event: AMOOCON in June (Rostock, Germany)
  • report: OpenOffice.org Summer Internship Programme started
  • action item: items for 10th anniversary
  • action item: collaterals with logo and symbol (esp. t-shirts)
  • action item: announcement for OpenOffice.org 3.2.1
  • action item: marketing session at OOoCon in Budapest
  • action item: Strategic Marketing Plan 2010
  • action item: splash screen contest for OpenOffice.org 3.3
  • discussion: using Status.Net ("identi.ca") for microblogging

2010-06-22 08:00 UTC

Participants

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