Art/Visual Identity

From Apache OpenOffice Wiki
< Art
Revision as of 00:39, 27 April 2009 by Ajm47 (Talk | contribs)

Jump to: navigation, search

As long as this page doesn't contain content from inside the Art Project, it just links to Visual Design, created by Stella Schulze, the designer of the icons.


The reason for a visual identity is not to limit the creative process or design scope, but in writing terms, make a coherent sentence. The goal is to produce a style that reflects a professional environment. Also it is to create a style that leaves the focus not on the style, but on the product itself and shows what the product has to offer. There are two types of design environments in the Art Community, promotional graphics which allow more freedom in design and in-product graphics which need to be highly in-sync with the visual identity.

Vector vs. Raster

Black, Grayscale, or Color

RGB, CMYK, or Pantone

Version Designation

Logo Usage

Modifications or Additions


Wire Gulls

Icon Curve

Application Designs

Logo Colors

Application Colors

Galaxy Icon Colors

Website Colors

Personal tools