Difference between revisions of "User Perception Research"
(Created page with '{{Marketing}} This page describes a pilot research aimed to find the user's perception of office software suite in general and OpenOffice.org in particular. The subject of sur…') |
m (Fixed grammar mistakes.) |
||
| Line 10: | Line 10: | ||
suite". What is the "normality" here, etc. | suite". What is the "normality" here, etc. | ||
| − | The field for research is the | + | The field for research is the Regional Administration of Pskov |
| − | region (North-West of Russia | + | region (North-West of Russia). There are about 800 workstations, third of them are with OOo. |
| − | 800 workstations, third of them are with OOo. | + | |
| − | There are 2 stages of the survey. The first | + | There are 2 stages of the survey. The first one is aimed to get the general picture how OpenOffice is used in RA. The first stage is conducted using interviewing of experts. |
| − | one is aimed to get the general picture how OpenOffice is used in RA. | + | |
| − | The first stage is conducted using interviewing of experts. | + | |
The second stage is planed as quantitative questionnaire survey of | The second stage is planed as quantitative questionnaire survey of | ||
Revision as of 11:57, 31 July 2009
| OOo Marketing Project
Please view the guidelines
|
|---|
|
Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
|
| Marketing.OpenOffice |
This page describes a pilot research aimed to find the user's perception of office
software suite in general and OpenOffice.org in particular. The
subject of survey is the regular users without high level of the
interest in IT. E.g. what does a user mean by words "I've used
OpenOffice for a period of time, but then I've installed normal office
suite". What is the "normality" here, etc.
The field for research is the Regional Administration of Pskov region (North-West of Russia). There are about 800 workstations, third of them are with OOo.
There are 2 stages of the survey. The first one is aimed to get the general picture how OpenOffice is used in RA. The first stage is conducted using interviewing of experts.
The second stage is planed as quantitative questionnaire survey of RA's employees.
