MarketingCampaign Q3-2007

OOo Marketing Project Please view the guidelines before contributing.
Categories: Art Conference (OOoCon) Draft ideas and materials Marketing Pages: Major OOo Deployments New releases Info To Do List Quick and Easy Activities Marketing Volunteers List Market Share Analysis Marketing to Developers Press Coverage The Case for Switching Why.OpenOffice.org Marketing Activities Record MarketingCampaign_Q3-2007 OOo Conferences Checklist for Decision Makers User Perception Research Strategic Marketing Plan Pages: Strategic Marketing Plan SMP To Do Projects on this Wiki: (edit list) Art Project * Application Framework Documentation Education Project * Marketing Project * Native Language Confederation * Product Releases Security Team Universal Network Objects User Experience Project Website Project Writer Project
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Audiences

end users

• Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
  • Repeat slogan
  • OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
  • You can have a new release four times a year for free - not one every four years for a lot of money.
  • For more info, go here / For download, go here
• Charles Schulz: "We enable participation. See how. OpenOffice.org"

students and teachers

• Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
• Erwin Tenhumberg: social networks
• Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks

Languages

We should concentrate on international (i.e. English) ads for this quarter.