Difference between revisions of "MarketingCampaign Q3-2007"
From Apache OpenOffice Wiki
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** You can have a new release four times a year for free - not one every four years for a lot of money. | ** You can have a new release four times a year for free - not one every four years for a lot of money. | ||
** For more info, go here / For download, go here | ** For more info, go here / For download, go here | ||
− | * Charles Schulz | + | * Charles Schulz |
==students and teachers== | ==students and teachers== | ||
* Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook | * Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook | ||
Line 14: | Line 14: | ||
=Languages= | =Languages= | ||
We should concentrate on international (i.e. English) ads for this quarter. | We should concentrate on international (i.e. English) ads for this quarter. | ||
+ | =Slogans= | ||
+ | * Cor Nouws: "Latest office"/"Genuine office" | ||
+ | * Charles Schulz: "We enable participation. See how. OpenOffice.org" | ||
+ | * Clytie Siddall: | ||
+ | ** "Free" means everyone can use it | ||
+ | ** Free to install, Free to use, Free to everyone | ||
+ | ** Cross-platform, 95 languages, No headaches | ||
+ | ** Community software, Community support | ||
+ | ** Save money, Save time, Keep all the features | ||
+ | ** Any office format, Export to PDF, Email file, You choose | ||
+ | ** [seagull icon etc.], Free | ||
+ | ** The features you need, The compatibility you need, The support you need, All free |
Revision as of 12:12, 31 August 2007
OOo Marketing Project
Please view the guidelines
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
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Marketing.OpenOffice |
Audiences
end users
- Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
- Repeat slogan
- OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
- You can have a new release four times a year for free - not one every four years for a lot of money.
- For more info, go here / For download, go here
- Charles Schulz
students and teachers
- Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
- Erwin Tenhumberg: social networks
- Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
Languages
We should concentrate on international (i.e. English) ads for this quarter.
Slogans
- Cor Nouws: "Latest office"/"Genuine office"
- Charles Schulz: "We enable participation. See how. OpenOffice.org"
- Clytie Siddall:
- "Free" means everyone can use it
- Free to install, Free to use, Free to everyone
- Cross-platform, 95 languages, No headaches
- Community software, Community support
- Save money, Save time, Keep all the features
- Any office format, Export to PDF, Email file, You choose
- [seagull icon etc.], Free
- The features you need, The compatibility you need, The support you need, All free